Siegel Strategy Partners

Sourcing, operations and growth

Strategic advisory and AI implementation for consumer and commerce businesses.

We work beside founders and leadership teams on sourcing, operations, cost, growth and AI. Every engagement starts with the problem that matters most, and you use as much or as little of our time as you need.

Start a conversation Our services
Operator-ledAdvice from people who have run consumer businesses
Direct with factoriesSourcing with no agents in the middle
FlexibleMonthly engagements, as much or as little time as you need
Founder-focusedFor founder-led and PE-backed brands

Services

Where we help

Every engagement starts with one clear goal. From there, we're available on any part of the business.

Sourcing and manufacturing in China

Capacity, quality and negotiations with your current factory, and new or backup factory relationships when you need them.

Operations

A review of how the business runs today, clear recommendations, and workflows your team can follow.

Cost structure

A close look at what you pay to make, ship and sell, and practical advice on where margin can improve.

Inventory

Planning around seasons and supply, and ways to move slow or excess inventory without hurting your core brand.

Partnerships and channels

Retail, wholesale, drop-ship and corporate partnerships, built so each channel supports the others.

Growth planning

Deciding what comes first, what waits and who owns it, so growth doesn't outrun the business behind it.

AI builds and implementation

We design and build custom AI tools for sales, customer support, operations and planning, connect them to the systems you already use, and train your team to run them. How it works

AI builds and implementation

AI solutions built around how your business runs

We start with your workflows, your data and the problems worth solving, then design and build AI tools that fit. Each solution is built for the business it serves.

  1. AssessMap where time, cost and errors pile up today
  2. DesignChoose the few use cases that pay back first
  3. BuildStand up the tools, connected to the systems you already use
  4. AdoptTrain your team and refine until it runs day to day

Sales and prospecting agents

Account research, scoring, personalized outreach and follow-up, working from your CRM.

Customer support

AI assistants that answer common questions, route the rest and hand off cleanly to your team.

Operations and workflows

Automations that cut manual steps in ordering, inventory, fulfillment and reporting.

Planning and insight

Dashboards and forecasting that turn sales and supply data into clear decisions.

Sourcing and manufacturing

On the ground in China

We work directly with factories, never through agents.

With a trusted representative on the ground, we help brands build supply they can count on and grow with.

  • Finding and qualifying new factories
  • Capacity and quality reviews
  • Negotiations and agreed terms
  • Second-source and backup factory relationships
  • Product development and prototyping support
  • Logistics, shipment tracking and landed cost

How we work

Simple, monthly, flexible

  1. 1

    Start with the biggest problem

    We agree on the one thing that matters most right now and put a focused program around it.

  2. 2

    Open advisory alongside it

    Check-ins, calls and a sounding board for ideas on any part of the business, in whatever rhythm works for you.

  3. 3

    Continue as long as it's useful

    Engagements run month to month. When one priority is handled, we move to the next, or wrap up.

Mike Siegel speaking on a panel
Mike Siegel, Managing Member

Founder

Mike Siegel

Mike Siegel founded Siegel Strategy Partners after close to 30 years on the commercial side of consumer businesses: sales, marketing, merchandising, pricing, sourcing and operations. He works directly with founders on the problems he has solved before.

Owner-operator and founder

Stratton Home DecorCo-Owner, CRO, then Chairman, 2004 to 2024
  • Acquired from its private equity owner at $1.6M in revenue; grew it to $28M
  • 50+ partners, including Walmart, Target, Costco, Amazon and Wayfair
  • $15M a year in purchasing across 20 partners in China and India
DecocratedCo-Founder and CEO, 2018 to 2024
  • Grew to 18,000 subscribers and $7M ARR
  • SUBTA Best Subscription Box (2023) and Oprah's Favorite Things
  • Built an audience of 200,000 on social and 100,000 on email

Recent engagements Limited assignments, SANDOW Holdings, 2025 to 2026

Material BankVP, Brand Partnerships and AI Sales Strategy
  • Assessed and architected a new brand acquisition strategy
  • Architected AI agents for prospecting, with predictive account scoring
FlyBoxVP, Business Partnerships and AI Strategy
  • Brought the app, website and warehouse system to launch
  • Helped shape, train and stand up the AI customer support platform
  • Architected the supply chain for three US distribution centers

Contact

Let's talk about what's holding the business back.

Tell us where things stand, and we'll figure out together whether we're the right fit.

Email mike@siegelstrategypartners.com
Phone 954-817-7252
Based in Parkland, Florida